Wine is the most elegant & glamorous alcoholic beverage and its market spans across the entire world. As it also turns out, global studies show that women take up roughly 62% of the world’s wine consuming population. While making wine is predominately a male endeavor, it’s far from a man’s world as women are actually taking the enterprise by storm. Maintaining a vineyard, harvesting and processing grapes to produce the perfect wine is no easy task either. So, it’s really a thing of beauty to see the ladies showing up the gentlemen in an ever growing and lucrative industry. Such a feat should be celebrated and what better way than with a wine that symbolizes the kind of earnest pride that hard working women undertake. One that comes to mind for the occasion would be the bottle hailing the stiletto shoe that people are getting to know well: STLTO Wine.
STLTO is wine made for women by women (the boys are welcome to help themselves to it as well), and the stiletto shoe has become a trademark that people are becoming just as familiar with as the brainchild behind the vine. Sarah Liberatore is a true entrepreneur who’s all about accrediting women for their part in the work force, and her product is a token of all they stand for. “I created a wine brand called STLTO that appeals to women’s taste, packaging and philanthropic sensibilities,” professes Sarah. Her love for shoes dates back to her childhood fondness for her mother’s stilettos, which brought on the logo. When she began making her wines with her first five women, they together collaborated on five words that best described how what they were accomplishing made them feel: S – (Sophisticated), T – (Timeless), L – (Lavish), T – (Trendy), and O – (Outstanding). Sarah’s taste in fashion, wine, and friends hence forth brought the world STLTO.
Hands down, Sarah’s operation is one of the most unique one’s that you’ll ever come to know. Her brand is made at her family’s vineyard in Bruzzo, Italy by the hands of an all-women’s operation from the administrative labor force right down to the bottling line. Her team has the grapes from the vineyard hand-picked to eradicate the use and potential harm from equipment, and then stored down four meters below deck to eliminate need for refrigeration. Everything is put to good use even if it’s not being used. The empty storage tanks for example are placed outside on the hills, behind to the winery to collect rain water for hydrating the vineyard. People love the taste most importantly and you’re missing out if you’ve yet to partake, but unlike most bottles lacking creativity, the stiletto design on STLTO bottles is classy and distinctive, giving glam a whole other meaning. Common wine bottles weigh in at 750 grams, but Sarah has redesigned her glass bottles with less material so you get a 420 grams bottle! It’s an operation not short of innovative ideas and frugal with their resources.
Sarah has faced several years of rejection and struggle, but as a strong-willed woman would, her patience and perseverance carried on to pave a solid road of success. She was recently honored by the Hosterly Institute as one of Ontario’s Top 30 Under 30, and her brand has been listed as one of the best, competitive wines in the world via Buzzfeed and other media sites; That’s a feat anyone would be lucky to have and it’s certainly testimony to the fruits of STLTO’s labor in the women’s work force.
Sarah and her outstanding team have come a long way in the industry, and we all raise our glasses to that. Drop in on STLTO’s home (http://stltowine.com) to see their assortments of Merlot, Chardonnay, Melbec, Prosecco, Pinot Grigio, and follow up on new happenings. Salute ladies & gentlemen!
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